Belonging University
Inclusive marketing is the future of marketing
These programs are perfect for you if:
The outcomes are especially applicable if you are:
These programs are not for you if:
Introducing Belonging University
Your digital education on how to build an inclusive brand that wins the attention, adoration, and loyalty of diverse and niche customers.
The curriculum is broken out into two programs designed to give you the skills, knowledge, resources, support, and confidence you need to authentically engage diverse and niche consumers (and talent) and make them feel like they belong with your brand.
I’m Sonia Thompson, a customer experience strategist and consultant who helps brands win customers by delivering inclusive and remarkable experiences that make them feel like they belong.
Before I started my own business, I spent nine years at Johnson & Johnson, helping grow various healthcare brands around the world. While there, I was a diversity and inclusion champion and employee resource group leader.
Now, as an entrepreneur, I write columns for Inc. and Forbes where I focus on how to use inclusive marketing, belonging, and remarkable customer experiences to grow. I also contribute to Entrepreneur, Success, and other publications.
I’ve keynoted conferences where I’ve taught tens of thousands of people how to be more inclusive with their marketing. And I’ve worked with brands 1:1 to help them do the same.
Aside from all that on the business front, I’ve also got a number of differences on a personal level, that makes me not fit so cleanly into what is considered to be the “mainstream.”
I’m a Black woman, I have a Spanish-speaking Argentine husband, and together we have a mixed-race bi-lingual daughter. I follow a gluten-free diet, and I’m left-handed. These aspects of my life have impacted my experiences as a consumer.
And unfortunately, I’ve been frustrated by far too many brands who’ve ignored or underserved me and my unique needs, and ultimately sent me the signal “you don’t belong here.” I know I'm not the only one.
That’s a shame because business is about belonging.
When you make your customers feel like they belong with you, they will reward you with their attention, adoration, and loyalty.
In this 6-week digital course, you’ll learn how to build an inclusive brand that attracts a high-performing diverse team and consistently wins diverse and niche customers.
This membership community builds on the framework of building an inclusive brand taught in Inclusive Brand Academy, by giving you the specifics on inclusion-related topics, and action plans to help you apply the learnings.
Learn important background information and get ideas designed to increase your cultural intelligence. Apply them to your business in a way that helps you deliver more inclusive experiences. Get your questions answered from experts. All within a safe space.
Your experience is extremely important to me. For Inclusive Brand Academy, if within 30 days you are not happy with the content, send a note requesting a refund, and I’ll return your money, no questions asked.
For the iBelong membership community, if within the first 30-days of your subscription, you are not happy with the content, send a note requesting a refund, and I’ll return your money, no questions asked.
If after that initial 30-day period, you no longer wish to receive the content, simply cancel your monthly subscription and you will no longer be billed.
If you purchase the Belonging University bundle, if within 30 days you are not happy with the content, send a note requesting a refund, and I’ll return your money, no questions asked.
© 2021 Sonia Thompson | Thompson Media Group
So it's time to stop fumbling over diversity, inclusion, and belonging in your business.
Send the signals that make diverse and niche consumers (and talent) feel like they belong with you...
"It's been really helpful in being able to think through what it will take to become an inclusive brand both as a company and employer, as an employer brand and recruiting a diverse group of talent, as well as the type of marketing services that we're providing for our clients."
-- Karen Amundson, Apiary Digital
rather than ones that push them away